Wavves, ‘King Of The Beach’
published on 11th August, 2010

So Wavves – or namely, the bro behind Wavves a.k.a Nathan Williams – is pretty much universally known for his doucheism. He looks like your standard garden-variety cool dude, which comes with the matching attitude. Known for being a jerk-off in interviews/in general and experiencing an acid freak-out onstage at Primavera last year, it’s lucky that his music is bangin’ enough to make up for any personality flaws.

Similar to his girlfriend’s band Best Coast (the album’s artwork features her ginger cat ‘Snacks‘), King of the Beach sounds like summer and waves (no, really) and cheap beers and dudes calling each other ‘broski’. It’s slacker music that inspires the type of marketing campaigns you see at ‘Urban Outfitters‘ – i.e. ‘commodified hipster’ but Wavves would probably respond with the same line that appears in his bio:

"Oh well. Fuck it. All of it."

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