This went viral. That went viral. Your mum went viral. The Viral Loop is an overview of this paradigm shifting phenomenon. From Tupperware to Twitter. From Hotmail to herpes. Even the concept ‘viral’ has gone viral.
Einstein espoused that ‘The most powerful force in the universe is compound interest.’ Many think he was speaking literally about banking. No. He was actually foreshadowing Google and Facebook. After the whole Manhattan Project debacle, Einstein decided to be more abstract.
In short, if a startup’s viral-co-efficient (the number of additional members each person brings in) is equal-to 1, the start-up will grow but at a linear rate. Less than 1 forgedaboudit. However if it rises above 1 it achieves spectacular exponential growth. Thought experiment that!
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