Final Episode
published on 9th November, 2011

I know what you’re thinking. Another page ripped off your Far Side desk-calendar, another online shop. Or maybe you were thinking about bagels. But whatever. This is not just another online shop. It IS an online shop, but it has something most others don’t – a conscience!

Final Episode started out like those other guys a year and a bit ago. It had a very nice range of accessories from Pamela Love, Cast of Vices, Jeremy Scott, Julia deVille, Deadly Ponies and more. It even dabbled in feel-good times by donating to a different charity every month, and by sending things to you in the post for free (does it make me a bad person that I prefer that one?)

But then it did a big-assed yawn and got sick of all that. It wanted more. It looked itself in the mirror and thought ‘but what kind of more’? Like most suffering an identity crisis, it then went out and bought a red-hot Porsche. I jest! No, it became a different kind of guy, promoting what it likes to call a ‘public showroom for today’s best independent design’. It has started adding in new designers that aren’t necessarily big names, but do good things, like: Estelle, Serpent & The Swan, Diaz, Man and Recreational.

Most of these are Australian-based and sustainable. And they get to pick what charity 10% of their sales go to. Plus, FE has Objects and Print projects in the works, collabing with some fa-resh designers (you?). So yeah, it’s same same – but definitely different.

 

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