The Thousands

You know when a shop opens and they name it something and you can’t help thinking they sell things relating to the name of their shop? Newsflash! Just because Ivy League in Norwood is called Ivy League it doesn’t mean they sell athletic attire. Here’s the deal. Instead of Air Maxes, they have canvas shoes. Plimsolls if you will. Instead of varisty jackets, they stock tailored jackets. Shirts and knits take pride of place over basketball jerseys. You get the picture.

You know when you go to a fancy restaurant and order a dish with buzzwords like ‘confit’ and ‘compote’ and it comes out, all white plate with a dash of food? Well that’s what the interior of Ivy League looks like. Big space, minimal stuff. Pretty sure the owners went down the ‘quality not quantity’ and ‘less is more’ avenue.

You know when you go to the doctor as a kid and there was a manky old toy box in the waiting room full of Fisher Price toys to fondle and keep you amused for like, oh, 30 seconds, while your mum went to get her (insert mum-problem here) checked? Enter Ivy League’s steez. Take away the manky toybox, insert a mackin’ pool table and – voila – something to amuse you while you wait for friend/partner to get kitted out in the hottest guy gear since, well, Axel Beers in it’s hey day.

You know when you flip through a GQ and there’s a male model in an aftershave advertisement and the guy looks like he’s just come from a boating trip around Hayman Island, all clean cut and preppy? It’s kinda the same with Ivy League’s clothes. Labels on their inventory list include Urge, Deacon, Scotch And Soda, Caulfield Preparatory, St Goliath, Zane Robe and Billie. Neat.