published on 6th July, 2010

We’ve got no idea where this has come from, apart from a Jeff Buckley reference and that this new online label is only six days old. We don’t know who Tom Guerin is. But apparently he’s based in Adelaide and has exquisite taste in menswear. So exquisite, in fact, that he said ‘stuff-ya’ to all the nice-menswear-less retailers and went about designing his own gear. And then he had it made. And now he’s selling it. To you. 

The collection is simple, tailored and neutrally coloured – everything a boy’s wardrobe should be. And it looks so comfy! Check out the hang of those t-shirts! Have you ever seen track pants look so good? And ‘Own the Black Woman Shirt’ has definitely just been added to the boyfriend criteria.

Even though it’d be a major fashion faux pas, you could literally dress yourself head to toe in Morning Theft cos it ain’t just pants or shirts, but shoes as well. And besides, you’d be dressing for a good cause because this Tom fella does nice things like build homes in Indonesia, and will have sales and the like to raise money for charity. Nawww. Isn’t he sweet AND stylish?

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