The Thousands

Who doesn’t love a bit of mystery mixed in with their everyday retail experience? Like when you walk past an empty store and they have signs up promising a ‘funky new shopping experience’ and there’s a glimmer of hope that it’s going to be something amazing like a Leftorium, even though deep down you know they’re just bunging in another Priceline.

When I first stumbled upon the intimidatingly cool LN-CC online store, I was initially struck by the aforementioned mystery (in this case, re. the store’s puzzling name), but my curiosity quickly diminished when I got distracted by the all of the divine things it has to offer. From Mens and Womens clothing, to art and fashion books, music and audio equipment, Fleet Ilya harnesses to ‘extreme’ toothbrushes, LN-CC is a mecca of covetable goods.

Initially, LN-CC began as a concept store in London looking to cater to not just a customer, but a willing participant in what was proposed to be both a  world class retail space and conceptual environment. Apart from stocking discerning products ranging from Australia’s very own P.A.M to European luxury mega-brands like Balenciaga, the store aims to offer a platform for you to ‘experience and engage with… to take whatever you want, be it product, information or knowledge.’ So yeah, no pressure if you can’t afford the four figure Comme Des Garcons Homme Plus silk blazer babe, just take it all in! Oh, by the way, LN-CC stands for Late Night Chameleon Cafe…? The mystery continues.