The Thousands

If the recent theft of the Marc Jacobs and Louis Vuitton collections prove anything, it’s that the fashion world is not dissimilar to an episode of Underbelly. There are lots of nipples to be seen, lots of shady characters to avoid and obtaining cold hard cash can be tricky. And so it should be commended and appreciated that Brisbane based Surafina has survived the struggles of a local upstart and made it into their very own floral flagship store in Paddington where designers Rechelle Vidakovic and Laura Hart sell Surafina‘s latest range, as well as custom made pom-pom headbands and exotic beaded jewellery.

If you didn’t catch the label’s debut at this years MBFF, Surafina is very much a sunshine state label. Vibrant hues, light fabrics, loose layers and soft tailoring are the modus operandi. Nothing comes even close to complicated or scary. It’s 100% free of skin tight synthetics and salary sucking pieces. Price points do vary as some pieces are produced locally in the label’s Valley studio, while others are made overseas, leaving you to decide where your pennies go.

When I first visited the store I couldn’t decide what I loved more, the flower entwined hula hoops, the lavender high-waisted linen trousers or the fact that Rechelle had her Saturday afternoon wine ready and raring to go in the back sink. Talk about a welcome.