Baggu backpacks
published on 27th October, 2010

It’s not often that fashion works with me. However backpacks coming into vogue is something I can get behind. First off, there is something sweetly nostalgic about them – bringing out your inner eleven year old and all that. Also if you’re like me you’re carrying around various lipbalms, books, cameras, shoes, clothing layers and a George Costanza-esque wallet in your giant bag. Which is all well and good but have you ever tried running for a tram carting all these necessities in a handbag? Impossible!

Plus with all this evoking-your-inner-child going on let’s not forget no-one’s getting any younger (except Justin Bieber) and all this oversize handbag action is a pain in the shoulder. The cure? Weight distribution! When it comes to backpacks, Baggu’s bags are pretty much perfect. Not too big, not too small and perfectly unshaped – plus they are plain, affordable and come in a rainbow of colours. Oh and did I mention that they’re made of 100% recycled super durable cotton? Well y’know feeling good about the environment’s just the dressing on the salad ‘aint it?

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