Norse Projects and Bleu de Paname season launch

A fellow used to get by just fine with a couple pairs of baggy jeans, a zip-up hoodie and a yellow t-shirt with a sweet graf piece on the front. Those days are over, unless you’re headed to a Wu-Tang fancy dress party. The look of today is all about classic shirting, basic outdoors wear and sharply cut pants. Purveyors of fine menswear Up There are launching new ranges from the popular Scandinavian basics label Norse Projects (including their spot-on Elka raincoat) and the very hands-on French denim house Bleu De Paname. – MO  

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