The Thousands

Denim, it seems, isn’t just a material. It’s a social classifier, a status symbol, a sex invite, a controversy and sometimes, a stigma. It’s denim as much as music taste that separates the indie kids from the hip-hop crowd. It’s denim, not guns, that gave cowboys whip-cracking-cred, and denim (a’la stone wash) that made the 80s cool again (well, sort of).

So when we’re talking denim, we’re talking personality, or split personalities – we’re talking a reflection of who we want to be on any given day.

Monday is a good day to be cheap while still being classy, and Cheap Monday is a breed of denim in which you can be whoever the hell you want. They stretch, they groove, they shrink if you wash them really hot, and best of all they’re stained three shades of blue. Embrace your inner cheapskate.