The Thousands

You know how some labels get kinda ruined by the people who wear them? Like how Burberry became to Chavs what Keppers were to homies? Or how the Southern Cross, a perfectly pleasant little constellation, got brandished by mean, bashy bogans, and is now henceforth a starry symbol of small-mindedness? The list could go on. It’s not the thing’s fault – it is like the cute child bickered over by big business and crazy consumers.

Enter Ksubi, a pretty neat Aussie can-do designer story, revolutionising skinny jeans, oversized graphic tees, dance parties and rats skipping along runways since 2000. Pretty ok, right? But yet I felt that unless I was a human-shaped toothpick more attached at the hip to Bondi than the Caveman, Ksubi and me couldn’t mix.

That is, until I saw this fetching eyewear campaign, with highly impractical book-shaped hats that most surfers or sandcombers would thumb their sunburnt noses at. I love books! I love hats! I love glasses that resemble explorer goggles! So, maybe Ksubi and I can be friends after all. Fingers crossed those shiny wooden batons come with, cos no doubt before long a bogan/Chav/homie will try and roll me for ‘em.