The Thousands

Do you ever wonder what happened to your trusty old cassette tapes after you binned them at first sight of a delicious silvery Compact Disc? Sonic Fabric know, because they’ve got them. Driven by an ethos of upcycling and repurposing – as well as maintaining cutting edge style and a good dose of experimentalism – this NY-based fashion brand take the long strands of magnetic tape out of our old cassettes and, through a process I can only deem as magic, weave them into scarves, neckties, and other modern accessories and fabric.

Sure, that’s impressive enough in itself, and does make the child inside us think about raiding the op-shop sale bin for some old Kenny Rogers cassettes to make into clothing of our own. But Sonic Fabric gets even better. Because the tape retains its magnetic quality through the transformation process, your tie or dress will actually play music when it comes into contact with the tape heads of an old cassette player. Unfortunately it’s not whole songs, but more of a DJ-like mash up of all the music contained within your garment.

Get your booty in a boombox now.