The Thousands

During primary school, my mum used to grapple with ways to keep my juice box cold in summer. Nobody likes lukewarm Sunshine Punch, but freezing it made the sandwhiches soggy as it melted. Or worse, the juice box wouldn’t unfreeze at all – thirsty times ahoy. Finally Mum resorted to a bit of creative problem solving – wrapping a paper napkin around the juicebox to soak up the ice – the sandwiches stayed dry, I stayed hydrated.

JuiceBox Creative know all about creative problem solving – for the past year they solved the problem of finding something good to do on a Thursday night via their monthly evening of design and tunes, Serif. Now they’re focusing their energies into transforming their office, on Angove St, into a gallery space.

The film photographs of former Broome boy turned Melbourne-ite Joel Wynn Rees are first to hang on JuiceBox Gallery’s walls. According to Joel’s biography, he "jives to the rhythms that many might mistake for birds singing or waves crashing". We will keep this jiving in mind as we peruse Joel’s sun-drenched shots of WA summers, refreshed as we sip our perfectly chilled juice boxes. Thanks Mum.