2X4
published on 17th July, 2007

Not a plank of dimensional lumber, not a 1998 film about Irish labourers directed by Jimmy Smallhorne, not a Metallica song off LOAD (1996) or a Blind Melon song off SOUP, not an NYC design studio. Sure, these guys with their online T-shirt store have got some competition in the name game but soon 2×4 (the online T-shirt store) will be top o’ that list on Wikipedia. It’s just the kind of simple idea that rises like cream above the lumber in our web 2.0 world. And if they run into trouble with Jimmy Smallhorne they can just change it to ‘8′ maybe.**Anyway, 2×4 features two designs by four artists in each of their T-shirt releases. And each release of eight designs is limited to 200 T-shirts. Founded by designer and all-rounder Damian Aistrope, 2×4 features unique work – in a T-shirt medium – by artists, designers, illustrators and photographers from around the world. The current ‘eight’ includes designs by Jeff Canham, Noah Butkus, Emil Kozak and Adam Cruickshank (Regular Product). You can also see Adam’s on desktop desktop. Sock that to Smallhorne.

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