A chat with Bridie from Oats

· Thursday March 10, 2016

Melbourne label Oats are all about providing upscale threads for a reasonable dime. Designer Bridie Davey hand-makes everything with with her mum – absolutely no sweat shops or brand shame (brand shame is asking your mate to hold your chain store shopping bag/ethical baggage for you until you get home. Yes, I have done this). She started out selling the clothes on Facebook boutiques like Penny Lane and released 'Collection One' late last year, which pays homage to 70s dance floor fashion with silk crop tops, bell bottom disco pants and linen jumpsuits. Their second collection 'Oats x 2' has more of a daytime vibe and is apparently a tribute to her pet rabbit.

We had a chat to her about art, insta, and what she hopes the future of the brand will look like.

I actually came across your brand in my instagram feed and was sucked in by all the pictures of art, as well as all the fabulous clothes of course. How do you think of art, and how does the brand relate to it?
I’ve always been interested in art. A lot of the images are pretty abstract, so I take a lot of inspiration from the colours and shapes. Jean Arp, Matisse and Ana Kras are my favourites at the moment. I really love modernist artists like that!

What do you like most about the clothes, and where are they designed to be worn?
They’re designed to be worn everyday and everywhere! As every garment is handmade by myself or my mother, we have a lot of flexibility with styles and are able to alter pieces to any body shape.

Do the clothes that make up Oats the label, match the vision you had when you started?
Yes, because I design and make everything, I am able to make it exactly as I envisioned. It started by making pieces for myself and my friends and quickly grew from there!

Who inspires you?
Definitely my friends who have amazing style!

Oats is just a baby! What’s on the cards for this year, and where do you hope to see the brand one or two years from now?
Well I’m just about to release a new collection with different colours, fabrics and shapes. I’m taking everything one step at a time and trying to make my business the best it can be. But ultimately I want to keep making affordable clothes for girls like myself in a sustainable and ethical way. We’ll see what happens!