Dr Bonner’s Magic Soaps
by PENNY MODRA
  • WHAT

    DR BRONNER'S MAGIC SOAPS

  • RELATED LINKS

    THERE'S A FILM, DR BRONNER'S MAGIC SOAPBOX. "A COMPLEX PORTRAIT OF A MAN WHO CARES MORE FOR HUMANITY THAN FOR HIS OWN CHILDREN." - NEW YORK TIMES

     

  • WHERE

    NO LONGER JUST THE BODEGAS OF NYC, BUT ALSO HERE AND THE LITTLE HEALTH STORE ON BOURKE (JUST PAST WOOLIES)

published on 24th June, 2008

Emanuel H. Bronner might have been mad as a brush, but he were surely clean. "Enjoy only two cosmetics, enough sleep and Dr Bronner’s Magic Soap to clean mind-body-spirit instantly uniting One! Absolute cleanliness is Godliness! For facial packs, scalp and soothing body scrub, add dash on bath towel in sink of hot water." Never have philosophy and bathroom instructions been so poetically blended.

**Reading Dr Bronner’s over-hyphenated religious tracts on a soap bottle in your shower is a very good way to start the day. Unlike regular faith-addled madmen, Bronner did something other than establish a money-sucking infrastructure with the assistance of a gospel choir. He invented the world’s best soap. It is so much better than other soaps that you feel like you’re emerging from decades of filth into the light of fizzy freshness.

Just as the Conquistadors brought civilsation to the Americas, American Apparel have brought us Dr Bronner’s Magic Soap. Spreading, in the process, their Godly belief that the hottest people reject make-up in favour of pre-pubescent skin and cotton underpants.

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