The Thousands

‘DR.’ is one of those marketing prefixes that implies a sense of expertise, which unfortunately is not always reflected in its associated products.

One needs only to look at the ill-fated Dr. Mario, “wrinkle free” followers of Dr. Lewinn’s or the one-time soda cult of Dr. Pepper for examples.

All would be lost for the product medicos if not for the re-invented rise of Dr. Martens and the recent Swedish expert Dr Denim, which promises change from the Dr. Derelicts of the past. Here’s why:**1. Dr. Denim is made by Swedish tailors, not Italian plumbers
2. They last longer than a round of Dr. Mario
3. They will cure skinny jean burn, bared butt crack and muffin tops faster than Dr. Lewinn cures wrinkles
4. They are fuelled by 35 years of family tailoring, not 40 years of British hooliganism.
5. They don’t have a vinegar after-taste