Patagonia outdoor clothing
published on 2nd April, 2010

Just like Crunky and Tommy Lee Jones, outdoor wear as everyday wear is big in Japan. It doesn’t matter if you’ve never belayed a rope or hiked further than the train station, there’s something incredibly gangster about wearing a spray jacket with your chinos for no apparent reason other than to look good. And now it’s catching on in Australia.

Patagonia, often called Prada-gonia or Pata-gucci for its superior quality, is one of the world’s leading outdoor wear manufacturers. Their mission statement is: “Build the best product, do no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” Fancy.

Conceived as the clothing arm of a one-man climbing tool company, Patagonia began in 1960s, led by a group of dedicated surfers and climbers. Today they’ve got outerwear for everywhere, suitable for climbing, hiking, skiing, surfing, trail running, and any other outdoor activity imaginable, each item with exceptional fit and performance and a minimalist style appeal.

Coming into winter, shield yourself from the unpredictable climes of Sydney with a lightweight spray jacket, or safely transport your goods in an all-weather pack.

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