twentysevennames
published on 29th April, 2009

It’s something of a great Australian tradition to claim New Zealand’s best as our own. OUR Crowded House, OUR Murray, OUR Russell Crowe (maybe they can keep that one). Sure they only get four TV channels and watch VHS but New Zealand has Hobbits! And ‘100% Pure‘! We, on the other hand, have Nicolas Cage and ‘Where the bloody hell are you‘. Nice one Australia.**So in keeping with time-honoured tradition, we would like to introduce OUR twentysevennames. The label used to be called Love Lies Bleeding but we’re glad they ditched that, ’twas a little too Dunedin for our tastes. twentysevennames dabbles in oversized shapes, tie dies and the softest cottons. Its cuts are simple, its prices are fair and its showroom is run by a guy called Murray. Ahem, OUR Murray.

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