The Thousands

Ten years ago when someone said the word ‘bling’ you may have thought of a gnarly rapper from Oakland talking about his diamond-encrusted grill. These days when you hear it, it’s more likely a middle-aged woman talking about the cubic zirconia earrings she bought off eBay. The term is so far gone that the only way to save it from dying a middle class death is to overcompensate by making it so ironic that it reverts back to its original form.

Here’s where Yokoo comes in. Amongst other creations such as Minnie Mouse bows, totes and cowls of boa constrictor proportions, the Atlanta-based designer creates chunky chains made out of wool that are OTT and deliciously ridiculous. She’s basically ‘granny-fying’ the gangsta lean and overcompensating for bling cheesiness in order to bring the word back in line with where it came from.

So, if the shipping doesn’t scare you, go forth and take bling back – one fat, woolly chain link at a time.