The Thousands

Description:
Minimal branding has never been so hip. Back then, we had the monogrammed Louis Vuitton, the Balenciaga "it" bags, and those flashy sunglasses with branding so hefty, you couldn’t miss where they were from…or supposedly from. These days people have turned to things that still make them feel special but in a quieter way. Enter, Chronicles of Never, who are good at adding tiny but awesome details such as the leather trims on their jeans and leather labels sewn inside, only known to the wearer. You might baulk at paying steep prices for branding that’s almost invisible but here’s your chance to buy up for less. Personally, I’m praying they have some jewellery pieces marked down. – MP