Who gets 300 blondes to drink beer and eat pizza with them for their birthday? Hugh Hefner? Erm, probably. But he’s a sleazy grandad. We think it’s more fitting that Nordic fashion house, Somedays, would celebrate their third birthday in such a style. Did we mention that it’s followed by a Golden Parade down to the Cricketer’s at 8pm to continue the festivities? At this party clothing, particularly of the fashionable Swedish variety, is a must. – JG






