The Thousands

Jonathan Zawada is a man of many forms. He is one of the artists behind Glory Holes, he is the designer of What I Think About When Dancing, he is Petit Mal!, he is the creator of Rockmen, and the collaborative mind behind some of the silkiest tie-dye we’ve ever worn. For the purpose of this article, Jonathan is Fashematical, a limited-edition zine to commemorate the 50th (or 55th, who’s counting) equation on his blog, Fashematics.

Fashematical is slightly more morbid than Jonathan’s blog equations, but his considered satire is unchanged.**Each page features a black and white illustration of ready-to-wear fashions from designers such as Bernhard Willhelm, John Galliano and Chanel, modelled on slobbering zombies and astonishingly thin robots. Like Fashematics, Fashematical is an obvious dig at an often ludicrous industry, yet it is not without respect for the level of craftsmanship that underpins the frivolity – reflected in the careful line work that Jonathan uses to create the Spring/Summer 2010 collections. Fashematical – you see – is fun, whichever way you choose to read it.