sometimes
published on 21st July, 2010

Somedays, somewhere, some Agency and now sometimes. We’re imagining an office of well-dressed gentlemen madly trying to nut out the next ‘some’ concept. Somehow (Swedish dispute resolution)? Somebodies (a brothel)? Somersault (circus training)? Oh the possibilities! But we shouldn’t get ahead of ourselves. Sometimes has only just arrived, so let’s have a look at it.

As you’d expect from these guys, the design is clean. Plenty of white space and everything in its proper place. And of course there is a strong Nordic slant – interviews with a few of their favourite Swedish brands (Per Anderson from Velour, Alexander Graaah form Dr Denim) as well as a tender reflection on ‘Dagen-H’, when Sweden made the switch from driving on the left to the right-hand side of the road.

Scandinavia aside, there are interviews with Australia’s own tin&ed, Craig Dermody (Scott and Charlene’s Wedding and Spider Vomit), Secret Squirrel, and Jens Lekman (he lives here now so we claim him!), as well as a brief city guide from your very favourite website (that’s us, silly).

Available for the very reasonable price of ‘free’, this is a welcome addition to Sydney’s publications. Look out for their new webshop, launching soon. It’s called ‘someguywithapaypalaccount’. (Just kidding, it’s called someplace.)

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