Blubird
published on 17th February, 2010

You know that moment when you realise you’re out of your depth in a conversation? I just had one. No, we weren’t discussing Deleuze or dissecting a horrible divorce, we were talking jeans.

I went in confident: “Yeah, jeans. Jeans are great! I have a few pairs actually. Wear them on my legs sometimes.” It wasn’t long before my ignorance was apparent.

WTF is right hand twill? Why does it matter if it is ring spun in warp and weft? WHAT IS A ‘WEFT’?**It didn’t stop there either. Soon talk moved on to a list of labels I’d never heard of. Brands like PACE, Edwin and Garbstore, which are apparently core knowledge for self-respecting denim heads. I had to raise a white flag.

Luckily, the duo behind Blubird are willing to educate me. Between them, they have more twill-weave knowledge than a Cormac McCarthy cowboy, and as soon as their store opens (when we visited everything was still in boxes and they were quietly panicking) I’m heading in for a lesson.

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