Thursday June 27, 2013·
Let me tell you something about a guy named Pablo: in the '60s his dad Roberto designed and handmade his own freaking racing bikes to race in the Tour De France trials in England. But back to Pablo, what a guy, he is an incredible thinker and industrial designer. He was once on the O.G. Dyson team, but now he is on his own team at Chappelli Cycles.
Pablo and his business mate Tom Davies have been running an online cyclery for their Australian made and owned, high-quality and inexpensive commuters for quite some time. But now, they have opened a real life space in Botany. Formerly a wrought iron factory, the set up is very industrial but super complementary to the sleek whips. Plus he shares the spot with his lady Elise who does Maison Balzac, so it smells perfect. They got Jim Parry in to design their very Italian logo, and he subtly turned the place into a church. A cross sticks out of the roof, an engraved tombstone tells you where you are, and a big old bell lets you in. Jim also deconstructed the logo into individual symbols and turned it into a polka dot style pattern for the leather grips (which come as standard).
Tom and Pablo recently won an award for designing the first Australian bike to have continuously variable gearing (aka no jolts). More impressive is that next to the dial is a little strip of rubber, with a little bike on it, that kind of bends into a hill and straightens to a flat as you roll through the gears, so that you can easily work out what gear you should be in. More, more impressive is that you can test ride around the 'burbs of Botany and Pablo won't laugh at you if you fall off a little bit.