Land’s End
published on 3rd June, 2009

At the precipitous edge of Five Ways in Paddington is Land’s End, a boutique clothing store in the style of an Edith Wharton country home. Founder Jane Jasper’s Cornish heritage finds a voice in this warm and meticulously considered space for collaborations and inspirations of the fashion kind. Beyond the realms of your standard retail space, Jasper wanted to create an environment where like-minded people could show their creations, and as importantly, a space people (including herself) want to spend time in and become familiar with.**Her philosophy regarding clothing is about pieces that feel relevant and desirable right now. With an impressive repertoire of international designers including Proenza Schouler, Richard Nicoll, Balmain, Thakoon and Opening Ceromony, Land’s End offers what many Australian fashion boutiques don’t, in terms of exclusive and rare items from highly sought after designers. Whether it be a Richard Nicoll dress, a Balmain jacket straight from the runway, or the highly detailed creations of Australian jeweller Jordan Askill, Land’s End identifies with undeniably good taste and a unique understanding of what women want to wear.

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