Dressing is a little like making a salad. If your ingredients are stale you’re in a spot.
During a recent tete-a-tete at a notably vogue market, one arrived at an ephiphany. One realised an overwhelming percentage of her wardrobe’s population had lived a life on someone else’s shoulders before hers. Gross.**There is something to be said for new clothing. Unsullied. Clean. Enter Opening Ceremony – a smoking style shed of burgeoning and established US designer capsule collections, only available online, in America or Tokyo, until now.
Incu presents a temporary retail/gallery concept devoted entirely to the multi-faceted nature of Opening Ceremony – namely Chloe Sevigny’s latest collection, Betsey Johnson’s archive and a range by Keds. If this cacophony of cloth is anything like their Tokyo institution, this four-walled mini mall will rocket.








