The Thousands

Immune to regulation, Powershovel toy cameras help you play, like a kid. They’re plastic, simple, instantly likable, not to mention analogue (remember film?). They are plastic lenses to be carried in your pocket always – toys that recruit your finger and subjective eye to document your every day.

At the height of digital, ‘real’ photography can still follow the sequence of pointing, shooting, processing and anticipation, because there’s just something in the grain, mood and colour when a slide of reality is captured permanently onto paper. An unplanned Powershovel light bleed will elate a suburban garage jam into a raw ocular fantasy, if that’s what you’re into.

In a knowledgeable position to introduce and re-educate the analogue hobbyists and the curious, Via Alley are giving Sydney a temporary enclosure of Powershovel goods in their attic. Considering the acclaimed Powershovel label grows and releases aesthetic, smart ideas at the rate of tadpoles, their affordable range is considerable and extends from cameras to Russian dolls, nerd-kinked stationary, illustrated pins (badges) and books.

Analogue photography is long from defunct. Go and buy these cameras.