Apparently, the first denim jeans were made for a bunch of sailors in the Genoese Navy in the 1600s, and they were dragged in large mesh nets behind the ships when they needed cleaning. They only had one brand back then so you didn’t have some salty dog trying to swap his GAP bootlegs for your Mondays.
The present-day denim market is unashamedly chubby with too many brands, and it’s tough to sort the cream labels from the crap labels. THAT store saw this cry for help and answered in Bondi Junction. They’ve selected the cream of the crop for us and have a uncommonly large range of sizes and styles for each brand: Paige, Cheap Monday, Nudie, Edwin, Superfine, PRPS, Skinny Nelson, Bassike and more. Want cheap? Dr. Denim. Want high-end? Earnest Sewn. The spectrum is complete and this raw, woody hall is decked from end-to-end with slender pull-out shelves so it’s easy to navigate.**They also have rather large change rooms, that allow for enough room to sit down to pull on your skinnieswhile you hoard large piles of jeans. Try to restrain yourself though, as a landlubber you’ll have to clean your hundred kilos of denim at the laundromat.











