The Thousands

Ripple is a new Melbourne-based project that has found a cunning way of redirecting internet advertising profits to charity. This enables you (kind, caring, charitable you) to donate without actually spending a cent.**When you click on one of the charity icons on Ripple, you are taken to an ad page and, badabing badaboom, the money that the advertisers would have paid to the website is zapped directly into the bank account of the charity you chose.**The concept was coined six years ago by Matt Tilleard, and put into action with the help of Jehan Ratnatunga and Simon Griffiths. Australia’s Robin Hoods of IT also have a Google-powered search bar available from the site (with downloadable toolbar) that directs revenue to the website for every search run. Excellent homepage material: click a little here, a little there, run all your searches from it, and all the while you’re donating money to charity. The price of benevolence has never been so low.